Expanding the Donor Base in Higher Education : Engaging Non-Traditional Donors.

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Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, includ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Drezner, Noah D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Educational fund raising > United States.
College benefactors > United States.
Éducation > Collecte de fonds > États-Unis.
EDUCATION / General.
EDUCATION / Aims & Objectives.
EDUCATION / Higher.
College benefactors
Educational fund raising
United States
Acceso en línea:Texto completo
Descripción
Sumario:Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited boo.
Descripción Física:1 online resource (225 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781136287978
1136287973

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