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Proven Online Ad Sales Tactics : Practical Know-How from Profitable Web and Newsletter Publishers.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Warren :
MarketingSherpa, Incorporated,
Dec. 2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Table of contents
- part i. anne's forecast: 10 ways to sell more advertising in 2003
- part ii. best of contentbiz online ad sales practical advice
- special report: how to sell more internet advertising
- how to profit selling co-registrations
- eight ways to avoid getting burned financially by online ad brokers
- how to battle slow-payers and bad debtors
- part iii. best of contentbiz ad sales for business-to-business sites and newsletters
- case study #1
- techweb's new links listings generate 150k more ad sales in 45 days
- Case study #2
- how to make money in directory publishing online
- knowledgestorm's evolving business modelcase study #3
- fierce markets: the story of a profitable ad-based email newsletter publisher
- case study #4
- 5 clever tactics cmp's techweb uses to keep online ad sales high
- case study #5
- how to sell online & ezine ads in a down market: primedia business
- case study #6
- techtarget
- print newsletter spin-off site becomes fastest growing ad-based it media site online
- Case study #7
- how a traditional trade publisher is selling both ads and subscriptions online
- paperloopcase study #8
- media life magazine
- a profitable, ad-supported content site
- case study #9
- behind-the-scenes at a profitable email newsletter publisher (trade magazines, watch out!)
- ientry
- case study #10
- legal content distributor mondaq changes its business model and blows away revenue expectations
- part iv. best of contentbiz ad sales for consumer sites and newsletters
- case study #11
- the onion
- how the web's most beloved humor site stays profitable
- Case study #12
- collegerecruiter.com profits with affiliates in two directions (inbound and outbound)case study #13
- 4 ways sfgate sells more local online ads (without a sales team)
- case study #14
- how to sell more online ads and please partners: kelley blue book uses site metrics to raise profits
- case study #15
- six tactics nytimes.com used to convince media buyers to test a new online ad unit
- case study #16
- how bankrate kept online ad revenues steady despite the economy
- ""Case study #17
- how lee enterprises doubled online ad sales at local newspaper sites across america""