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|a 923252231
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|a 9781932353037
|q (electronic bk.)
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|a 1932353038
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|z (OCoLC)923252231
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|b 01005576
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|a HF5823.P76 2003eb
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|a UAMI
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|a Proven Online Ad Sales Tactics :
|b Practical Know-How from Profitable Web and Newsletter Publishers.
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| 260 |
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|a Warren :
|b MarketingSherpa, Incorporated,
|c Dec. 2002.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|a Table of contents -- part i. anne's forecast: 10 ways to sell more advertising in 2003 -- part ii. best of contentbiz online ad sales practical advice -- special report: how to sell more internet advertising -- how to profit selling co-registrations -- eight ways to avoid getting burned financially by online ad brokers -- how to battle slow-payers and bad debtors -- part iii. best of contentbiz ad sales for business-to-business sites and newsletters -- case study #1 -- techweb's new links listings generate 150k more ad sales in 45 days
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|a Case study #2 -- how to make money in directory publishing online -- knowledgestorm's evolving business modelcase study #3 -- fierce markets: the story of a profitable ad-based email newsletter publisher -- case study #4 -- 5 clever tactics cmp's techweb uses to keep online ad sales high -- case study #5 -- how to sell online & ezine ads in a down market: primedia business -- case study #6 -- techtarget -- print newsletter spin-off site becomes fastest growing ad-based it media site online
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8 |
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|a Case study #7 -- how a traditional trade publisher is selling both ads and subscriptions online -- paperloopcase study #8 -- media life magazine -- a profitable, ad-supported content site -- case study #9 -- behind-the-scenes at a profitable email newsletter publisher (trade magazines, watch out!) -- ientry -- case study #10 -- legal content distributor mondaq changes its business model and blows away revenue expectations -- part iv. best of contentbiz ad sales for consumer sites and newsletters -- case study #11 -- the onion -- how the web's most beloved humor site stays profitable
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|a Case study #12 -- collegerecruiter.com profits with affiliates in two directions (inbound and outbound)case study #13 -- 4 ways sfgate sells more local online ads (without a sales team) -- case study #14 -- how to sell more online ads and please partners: kelley blue book uses site metrics to raise profits -- case study #15 -- six tactics nytimes.com used to convince media buyers to test a new online ad unit -- case study #16 -- how bankrate kept online ad revenues steady despite the economy
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|a ""Case study #17 -- how lee enterprises doubled online ad sales at local newspaper sites across america""
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Advertising.
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| 650 |
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7 |
|a Advertising
|2 fast
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| 776 |
0 |
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|i Print version:
|a Holland, Anne.
|t Proven Online Ad Sales Tactics : Practical Know-How from Profitable Web and Newsletter Publishers.
|d Portsmouth : MarketingSherpa, Incorporated, ©2002
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| 856 |
4 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3339992
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3339992
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| 994 |
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|a 92
|b IZTAP
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