Cargando…

Attention and value : keys to understanding museum visitors /

How can museums capture visitors' attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model-the attention-value model-that will help museum practitioners create more effective museum en...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bitgood, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Walnut Creek, California : Left Coast Press, Inc., 2013.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1. What we know about visitor attention
  • Introduction
  • Early studies
  • Theories and models
  • Outcomes of engaged attention
  • Overview of the attention-value model
  • Part 2. Understanding value and motivation
  • Value as a combination of quality and duration
  • How value influences choice of text
  • Predicting engaged attention to exhibit text
  • Part 3. Ways to promote engaged attention
  • Visitor self guides
  • Instructions to describe/compare objects
  • Label placement
  • Supplementing audio with text
  • Large interpretive background
  • Part 4. Promoting engaged attention through exhibit design
  • Phenomena that decrease visitor attention
  • Visitor navigation and attention
  • Some guiding principles for exhibitions
  • Appendix A: Checklist for managing attention.