Attention and value : keys to understanding museum visitors /
How can museums capture visitors' attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model-the attention-value model-that will help museum practitioners create more effective museum en...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Walnut Creek, California :
Left Coast Press, Inc.,
2013.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part 1. What we know about visitor attention
- Introduction
- Early studies
- Theories and models
- Outcomes of engaged attention
- Overview of the attention-value model
- Part 2. Understanding value and motivation
- Value as a combination of quality and duration
- How value influences choice of text
- Predicting engaged attention to exhibit text
- Part 3. Ways to promote engaged attention
- Visitor self guides
- Instructions to describe/compare objects
- Label placement
- Supplementing audio with text
- Large interpretive background
- Part 4. Promoting engaged attention through exhibit design
- Phenomena that decrease visitor attention
- Visitor navigation and attention
- Some guiding principles for exhibitions
- Appendix A: Checklist for managing attention.