Cargando…
Advertising Explained.
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Routledge,
2013.
|
| Colección: | Routledge library editions. Advertising ;
v. 3 |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.Advertising Explained contains 27 ill. |
|---|---|
| Descripción Física: | 1 online resource |
| ISBN: | 1299558739 9781299558731 9780203583517 0203583515 9781136664267 1136664262 9781136664403 1136664408 9781136664335 1136664335 9780415817769 0415817765 9781138966130 1138966134 |