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Planning Advertisements.
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before lo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Routledge,
2013.
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| Colección: | Routledge library editions. Advertising ;
v. 9. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935. |
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| Descripción Física: | 1 online resource |
| ISBN: | 129955878X 9781299558786 9780203582558 0203582551 9781136669583 1136669582 9781136669729 1136669728 9781136669651 1136669655 9780415817998 0415817994 9781138994959 1138994952 |