Simple Solutions to Effective Marketing!.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Perrett, Dianne
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Knowres Publishing, 2005.
Temas:
Marketing.
Marketing > Planning.
Marketing
Marketing > Planification.
marketing.
Marketing > Planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Copyright © Knowres Publishing
  • Contents
  • Forward
  • Author's Note
  • Acknowledgements
  • About the Author
  • Introduction
  • Chapter 1: Overview The Laja Marketing C@ps Process
  • Why Change The Traditional Structure?
  • No Competitive Analysis
  • Chapter 2: Marketing Mission
  • Vision is the big picture
  • Why do I need a Marketing Mission?
  • Real Life Example
  • The fire within
  • Chapter 3: Values
  • What does the customer see of your values?
  • Real Life Experience:
  • Real Life Experience:
  • Chapter 4: Target Market
  • Define your best customer
  • Real Life Experience.
  • Chapter 5: Marketing Statements
  • Process, Physical Facilities, People
  • The relevance of your marketing statements
  • Make it grab you!
  • Real Life Experience:
  • Chapter 6: Product Focus
  • Product Life Cycle
  • Differentiation is Key
  • Real Life Experience:
  • Chapter 7: Price Focus
  • Six Steps to checking your pricing structure
  • Real Life Example:
  • Chapter 8: Place Focus
  • Assess your distribution options
  • Real Life Example:
  • Chapter 9: Focus on Physical Facilities:
  • Retain your perspective
  • Conduct a customer survey
  • Real Life Example:
  • Chapter 10: People focus.
  • Commit to getting it right
  • Real Life Example:
  • Chapter 11: Focus on Processes:
  • The value-adding backbone
  • Real Life Example:
  • Chapter 12:Promotion Focus
  • The image of your message
  • Portray your image consistently
  • Real Life Experience
  • Chapter 13: Strategic Goals
  • Real Life Experience:
  • A Hit or Miss Affair
  • Tools of Marketing
  • Chapter 14: Advertising
  • Assess the return on your investment
  • Decide whether to out source or do it in-house
  • Real Life Experience:
  • Chapter 15: Public Relations
  • Understanding the PR function
  • Real Life Experience.
  • Chapter 16: Personal Selling
  • The direct interface
  • Real Life Experience:
  • Chapter 17: Direct Marketing
  • Permission Marketing
  • Real Life Experience:
  • Chapter 18: Sales Promotion
  • The roles of sales promotion
  • Timing
  • Real Life Experience:
  • Chapter 19: Exhibitions
  • Real Life Experience
  • Use sponsorship with another marketing tool
  • Chapter 20: Internet
  • Ensure your website is easy to find
  • Real Life Experience
  • Social Responsibility:
  • Real Life Experience:
  • Chapter 21: Measurables
  • The implementation team
  • Chapter 22:Action Plans.
  • Let your team take ownership
  • Doing less, better!
  • Closing the gap
  • Chapter 23: The Marketing Budget
  • Affordable Method
  • Chapter 24: Welcome To The World Of Marketing
  • Where do we start?
  • More about Laja Marketing
  • Glossary
  • References
  • Index.

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