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|z (OCoLC)961529270
|z (OCoLC)962606477
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|b .P47 2005eb
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|a 658.8
|2 22
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|a UAMI
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| 100 |
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|a Perrett, Dianne.
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|a Simple Solutions to Effective Marketing!.
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| 260 |
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|b Knowres Publishing,
|c 2005.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Includes bibliographical references and index.
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|a Cover -- Copyright © Knowres Publishing -- Contents -- Forward -- Author's Note -- Acknowledgements -- About the Author -- Introduction -- Chapter 1: Overview The Laja Marketing C@ps Process -- Why Change The Traditional Structure? -- No Competitive Analysis -- Chapter 2: Marketing Mission -- Vision is the big picture -- Why do I need a Marketing Mission? -- Real Life Example -- The fire within -- Chapter 3: Values -- What does the customer see of your values? -- Real Life Experience: -- Real Life Experience: -- Chapter 4: Target Market -- Define your best customer -- Real Life Experience.
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| 505 |
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|a Chapter 5: Marketing Statements -- Process, Physical Facilities, People -- The relevance of your marketing statements -- Make it grab you! -- Real Life Experience: -- Chapter 6: Product Focus -- Product Life Cycle -- Differentiation is Key -- Real Life Experience: -- Chapter 7: Price Focus -- Six Steps to checking your pricing structure -- Real Life Example: -- Chapter 8: Place Focus -- Assess your distribution options -- Real Life Example: -- Chapter 9: Focus on Physical Facilities: -- Retain your perspective -- Conduct a customer survey -- Real Life Example: -- Chapter 10: People focus.
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| 505 |
8 |
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|a Commit to getting it right -- Real Life Example: -- Chapter 11: Focus on Processes: -- The value-adding backbone -- Real Life Example: -- Chapter 12:Promotion Focus -- The image of your message -- Portray your image consistently -- Real Life Experience -- Chapter 13: Strategic Goals -- Real Life Experience: -- A Hit or Miss Affair -- Tools of Marketing -- Chapter 14: Advertising -- Assess the return on your investment -- Decide whether to out source or do it in-house -- Real Life Experience: -- Chapter 15: Public Relations -- Understanding the PR function -- Real Life Experience.
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| 505 |
8 |
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|a Chapter 16: Personal Selling -- The direct interface -- Real Life Experience: -- Chapter 17: Direct Marketing -- Permission Marketing -- Real Life Experience: -- Chapter 18: Sales Promotion -- The roles of sales promotion -- Timing -- Real Life Experience: -- Chapter 19: Exhibitions -- Real Life Experience -- Use sponsorship with another marketing tool -- Chapter 20: Internet -- Ensure your website is easy to find -- Real Life Experience -- Social Responsibility: -- Real Life Experience: -- Chapter 21: Measurables -- The implementation team -- Chapter 22:Action Plans.
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| 505 |
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|a Let your team take ownership -- Doing less, better! -- Closing the gap -- Chapter 23: The Marketing Budget -- Affordable Method -- Chapter 24: Welcome To The World Of Marketing -- Where do we start? -- More about Laja Marketing -- Glossary -- References -- Index.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Marketing.
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| 650 |
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|a Marketing
|x Planning.
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| 650 |
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2 |
|a Marketing
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| 650 |
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6 |
|a Marketing.
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| 650 |
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6 |
|a Marketing
|x Planification.
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| 650 |
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7 |
|a marketing.
|2 aat
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| 650 |
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7 |
|a Marketing
|2 fast
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| 650 |
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|a Marketing
|x Planning
|2 fast
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| 758 |
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|i has work:
|a Simple solutions to effective marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGFKRPVtBk9b8CVHmY9BCP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|z 9781299190597
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3544769
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3544769
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| 938 |
|
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis24807535
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 12549695
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| 994 |
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|a 92
|b IZTAP
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