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The handbook of communication and corporate reputation /
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex ; Malden, MA :
Wiley-Blackwell,
2013.
|
| Colección: | Handbooks in communication and media ;
46. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll
- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel
- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay
- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke
- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim
- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Br²nn
- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot
- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke
- Corporate Reputation and the Discipline of Communication Management / Anne Gregory
- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood
- Corporate Reputation and the Discipline of Marketing Communication / Richard J Varey
- Corporate Reputation and the Disciplines of Journalism and Mass Communication / Craig E Carroll
- Corporate Reputation and the Discipline of Visual Communication / Susan Westcott Alessandri
- Corporate Reputation and the Discipline of Corporate Communication Law / Karla K Gower
- Theoretical Perspectives. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them / Matthew W Ragas
- Complexity Theory and the Dynamics of Reputation / Priscilla Murphy, Dawn R Gilpin
- Communicatively Constituted Reputation and Reputation Management / Stefania Romenti, Laura Illia
- A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory / Jeong-Nam Kim, Chun-Ju Flora Hung-Baesecke, Sung-Un Yang, James E Grunig
- Image Repair Theory and Corporate Reputation / William L Benoit
- The Institutionalization of Corporate Reputation / John C Lammers, Kristen Guth
- Experiencing the Reputational Synergy of Success and Failure through Organizational Learning / Timothy L Sellnow, Shari R Veil, Kathryn Anthony
- Relating Rhetoric and Reputation / ²yvind Ihlen
- Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation / Timothy Coombs
- Corporate Reputation and the Theory of Social Capital / Vilma Luoma-aho
- Attributes of Reputation. Corporate Attributes and Associations / Sabine Einwiller
- What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication / Juan Meng, Bruce K Berger
- Corporate Reputation and Workplace Environment / Hua Jiang
- Corporate Reputation and the Practice of Corporate Governance / Justin E Pettigrew, Bryan H Reber
- Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation / Pan Ji, Paul S Lieber
- Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View / Friederike Schultz
- Reputation or Financial Performance: Which Comes First? / Alexander V Laskin
- Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management / Robert L Heath
- Form Following Function: Message Design for Managing Corporate Reputations / Peter M Smudde, Jeffrey L Courtright
- Contexts of Reputation. Contrabrand: Activism and the Leveraging of Corporate Reputation / Jarol B Manheim, Alex D Holt
- Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications / Juan-Carlos Molleda, Rajul Jain
- Corporate Branding and Corporate Reputation / Esben Karmark
- Corporate Reputation and Corporate Speech / Robert Kerr
- Corporate Reputation Management and Issues of Diversity / Damion Waymer, Sarah Vanslette
- Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique / Rahul Mitra, Robert J Green, Mohan J Dutta
- The Power of Social Media and Its Infl uence on Corporate Reputation / Tina McCorkindale, Marcia W Distaso
- The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice / Magda Pieczka, Theodore E Zorn
- Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations / Jennifer L Bartlett, Josef Pallas, Magnus Frostenson
- Hidden Organizations and Reputation / Craig R Scott
- Communication Research and Evaluation. Corporate Reputation Measurement and Evaluation / Don W Stacks, Melissa D Dodd, Linjuan Rita Men
- Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation / Yungwook Kim, Jungeun Yang
- The Future of Communication Research in Corporate Reputation Studies / Craig E Carroll.