International journal of retail & distribution management incorporating retail insights. /

Grete Birtwistle is the Head of Division of Marketing at the Caledonian Business School, GlasgowCaledonian University. She has extensive fashion retailing experience and her PhD investigated thearea of store image and store positioning for fashion retailers. In particular, she highlighted theimporta...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Birtwistle, Grete, Moore, Christopher M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Publishing, ©2005.
Colección:International Journal of Retail & Distribution Management.
Temas:
Physical distribution of goods > Management.
Retail trade > Management.
Distribution (Économie politique) > Gestion.
Physical distribution of goods > Management
Retail trade > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • EDITORIAL ADVISORY BOARD; Guest editorial; A model of socially responsible buying/sourcing decision-making processes; A dedicated follower of fashion: the expansion strategy of David Linley & Co. Ltd; The nature of parenting advantage in luxury fashion retailing
  • the case of Gucci group NV; Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared; Salesperson roles: are online retailers meeting customer expectations?; The unhappy shopper, a retail experience: exploring fashion, fit and affordability.

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