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The business of advertising /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2013.
|
| Colección: | Routledge library editions. Advertising ;
v. 10. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. The business of advertising and its utility
- ch. 2. The history of advertising
- ch. 3. The business of mural advertising
- ch. 4. The business of advertising in the press
- ch. 5. The business of advertising by circular
- ch. 6. Art and advertising : the pictorial poster
- ch. 7. The bill-posters' associations and their censorship committees
- ch. 8. The taxation and rating of advertisements
- ch. 9. Restrictions on advertising
- ch. 10. The problem of control.