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The business of advertising /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2013.
|
| Colección: | Routledge library editions. Advertising ;
v. 10. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Moran, Clarence. | |
| 245 | 1 | 4 | |a The business of advertising / |c by Clarence Moran. |
| 260 | |a London : |b Routledge, |c 2013. | ||
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a Routledge library editions. Advertising ; |v vol. 10 | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Annotation |b The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Moran, Clarence. |t Business of advertising. |d London : Routledge, 2013 |z 9780415818001 |w (OCoLC)812686374 |
| 830 | 0 | |a Routledge library editions. |p Advertising ; |v v. 10. | |
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