Cities for sale : municipalities as public relations and marketing firms /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zavattaro, Staci M., 1983-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Albany : State University of New York Press, ©2013.
Temas:
Municipal government > Public relations > United States.
City promotion > United States.
Administration municipale > Relations publiques > États-Unis.
Villes > Marketing > États-Unis.
POLITICAL SCIENCE > Public Affairs & Administration.
City promotion
Municipal government > Public relations
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cities for Sale: Municipalities as Public Relations and Marketing Firms
  • Contents
  • Preface
  • Acknowledgments
  • Chapter One: Selling a City
  • Chapter Two: Metaphors in Public Administration
  • Chapter Three: Government, Governance, and the Market
  • Chapter Four: Communication, Marketing, and Public Relations
  • Chapter Five: Cities as PR and Marketing Firms: The Framework
  • Chapter Six: Implications for Citizen Participation and Democratic Governance
  • Chapter Seven: Patterns, Limitations, and Future Research
  • References
  • Index

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