A nation of small shareowners : marketing Wall Street after World War II /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Traflet, Janice M., 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, ©2013.
Colección:Studies in industry and society
Temas:
New York Stock Exchange > History.
New York Stock Exchange > Histoire.
New York Stock Exchange
1900-1999
Stock exchanges > New York (State) > New York > History.
Investments > United States > History > 20th century.
Stockholders > United States > History > 20th century.
Finance > United States > History > 20th century.
Investissements > États-Unis > Histoire > 20e siècle.
Finance
Investments
Stock exchanges
Stockholders
New York (State) > New York
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; Introduction. Sowing an "Equity Culture"; 1 Reeling from the Great Crash; 2 Experimenting with Advertising; 3 Marketing the "Own Your Share" Program; 4 Courting Retail Investors during the Cold War; 5 Selling Stocks on the Monthly Plan; 6 Creating a Nation of "Sound" Investors; Epilogue. Own Your Share in Retrospect; Notes; Essay on Sources; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; W; Y.

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