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EBOOKCENTRAL_ocn840418298 |
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130422s2011 coua ob 001 0 eng d |
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|z 2010017261
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|a 381/.14
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|a UAMI
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100 |
1 |
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|a Williams, L. Susan.
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245 |
1 |
0 |
|a Women at work :
|b tupperware, passion parties, and beyond /
|c L. Susan Williams, Michelle Bemiller.
|
260 |
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|a Boulder ;
|a London :
|b Lynne Rienner Publishers,
|c 2011.
|
300 |
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|a 1 online resource (xii, 273 pages) :
|b illustrations
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336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a computer
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|2 rdamedia
|
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|a online resource
|b cr
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504 |
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|a Includes bibliographical references and index.
|
505 |
0 |
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|a The gendering of parties and markets -- Staging the study of parties and markets -- How the party plan economy mutes women's work -- How marketplaces of interaction modify the party plan economy -- When consumption, markets, and movements meet -- When the party reaches beyond products -- Taking back, talking back.
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588 |
0 |
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|a Print version record.
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520 |
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|a Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multi-level marketing programs, their book challenges the way we see women¿s participation in the party plan economy.
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
|
0 |
|a Home parties (Marketing)
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650 |
|
0 |
|a Women sales personnel.
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650 |
|
0 |
|a Direct selling.
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650 |
|
6 |
|a Vente par réunion.
|
650 |
|
6 |
|a Vendeuses.
|
650 |
|
6 |
|a Vente directe.
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industries
|x Retailing.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Direct.
|2 bisacsh
|
650 |
|
7 |
|a TRAVEL
|x Shopping.
|2 bisacsh
|
650 |
|
7 |
|a Direct selling
|2 fast
|
650 |
|
7 |
|a Home parties (Marketing)
|2 fast
|
650 |
|
7 |
|a Women sales personnel
|2 fast
|
700 |
1 |
|
|a Bemiller, Michelle.
|
758 |
|
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|i has work:
|a Women at work (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFv8dgQgQ4TbjwjTx6Crtq
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Williams, L. Susan.
|t Women at work.
|d Boulder ; London : Lynne Rienner Publishers, 2011
|z 9781588267207
|w (DLC) 2010017261
|w (OCoLC)613645433
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3328949
|z Texto completo
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938 |
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