Research in international marketing /

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organiza...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Turnbull, Peter W., Paliwoda, Stanley J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxon ; New York : Routledge, 2013.
Colección:Routledge library editions. International business.
Temas:
Export marketing.
Export marketing > Research.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Export marketing
Export marketing > Research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Organisational buying behaviour and cultural variables
  • pt. 2. The internationalisation process : theories & evidence
  • pt. 3. International supplier-customer relationships.

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