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Research in international marketing /
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organiza...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxon ; New York :
Routledge,
2013.
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| Colección: | Routledge library editions. International business.
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| Temas: | |
| Acceso en línea: | Texto completo |