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Research in international marketing /
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organiza...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxon ; New York :
Routledge,
2013.
|
| Colección: | Routledge library editions. International business.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Research in international marketing / |c edited by Peter W. Turnbull & Stanley J. Paliwoda. |
| 260 | |a Oxon ; |a New York : |b Routledge, |c 2013. | ||
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Routledge library editions. International business | |
| 500 | |a Originally published: London : Croom Helm, 1986. | ||
| 504 | |a Includes bibliographical references. | ||
| 500 | |a Title from PDF title page (viewed Apr 16, 2013). | ||
| 505 | 0 | |a pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process : theories & evidence -- pt. 3. International supplier-customer relationships. | |
| 520 | |a This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organization arising from the internationalization process. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Export marketing |x Research. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x Trade & Tariffs. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Export marketing |x Research |2 fast | |
| 700 | 1 | |a Turnbull, Peter W. | |
| 700 | 1 | |a Paliwoda, Stanley J. | |
| 758 | |i has work: |a Research in international marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjjKbDmcDK447TTcxXFBq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780415658119 |
| 830 | 0 | |a Routledge library editions. |p International business. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1163779 |z Texto completo |
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