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Research in international marketing /
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organiza...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxon ; New York :
Routledge,
2013.
|
| Colección: | Routledge library editions. International business.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organization arising from the internationalization process. |
|---|---|
| Notas: | Originally published: London : Croom Helm, 1986. Title from PDF title page (viewed Apr 16, 2013). |
| Descripción Física: | 1 online resource : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781135124359 1135124353 9780203076255 0203076257 9781135124304 1135124302 9781135124342 1135124345 041565811X 9780415658119 9781138007949 1138007943 |