Discovering the hidden listener : an assessment of Radio Liberty and western broadcasting to the USSR during the Cold War : a study based on audience research findings, 1970-1991 /
"A pariah during the cold war, Radio Liberty was ultimately accepted as a legitimate participant on the Russian media scene by the authorities themselves. How did it happen that Radio Liberty - once the most vilified of Western broadcasters in the Soviet Union - had amassed such a vast audience...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Stanford, Calif. :
Hoover Institution Press,
©2007.
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Colección: | Hoover Institution Press publication ;
546. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface August 1991: The Coup, the White House and Radio Liberty
- Sect. 1. Measuring the Audience to Western Broadcasters in the USSR
- Sect. 2. Trends in Listening to Western Broadcasters in the USSR: 1970-1991
- 2.1. Early Attempts to Quantify the Audience to Western Radio: The 1970s
- 2.2. Weekly Reach of Western Broadcasters: 1980-1990
- 2.3. The Impact of Jamming
- 2.4. The Role of Political Events
- 2.5. Trends in Measurement of the "Core Audience"
- 2.6. Listening to Western Broadcasters in Last Years of USSR: 1989-1991
- 2.7. Western Radio in a Time of Glasnost'
- 2.8. Audience Cumulation Patterns: How Frequently Did Listeners Tune In?
- 2.9. Audience Duplication Patterns in the "Core Audience"
- 2.10. Listening in the Geographic Regions of the USSR: Overall Patterns in 1989
- 2.11. Shifts in Listening to Radio Liberty After Cessation of Jamming
- 2.12. Listening in Russian and Nationality Languages: RL and VOA
- 2.13. The Overall Annual Audience to Western Radio: 1980-1990
- 2.14. Comparisons with Internal Surveys to Confirm Audience Estimates
- Sect. 3. Who Were the Listeners and What Did They Hear?
- 3.1. Demographic Characteristics of Listeners to Radio Liberty
- 3.2. Western Radio Listening by Attitudinal Type
- 3.3. Motivations for Listening to Western Radio
- 3.4. Choice of Programming from Radio Liberty
- 3.5. Listeners' Perceptions of Major Western Broadcasters
- Sect. 4. Western Radio's Place in the USSR Media Environment
- 4.1. Information Sources Used for National and International News
- 4.2. Media Use by Demographic Characteristics
- 4.3. Media Use by "FactorTypes"
- 4.4. Trends in Media Use: 1978-1988
- Sect. 5. Western Radio and Topical Issues. Six Brief Case Studies
- 5.1. The War in Afghanistan: 1979-1989
- 5.2. The Samizdat Phenomenon: 1970s
- 5.3. The Korean Airliner Incident: 1983
- 5.4. The Chernobyl Disaster: 1986
- 5.5. Glasnost' and Perestroika: 1985-1990
- 5.6. The Solidarity Movement in Poland: 1980-1981
- Sect. 6. Some Observations on the Impact of Western Broadcasting to the USSR
- 6.1. Large Cold-War Audiences
- 6.2. Widespread Regime Attacks
- 6.3. Effect on USSR Media
- 6.4. Influence on Attitude and Opinion Formation
- 6.5. Summing Up
- Sect. 7. Epilogue. A Comparison of SAAOR Findings with Data from the Archives of the Institute of Sociology of the USSR Academy of Sciences: Late 1970s and Early 1980s
- 7.1. Comparative Listening Rates
- 7.2. Demographic Comparisons
- 7.3. Motivations for Listening, Programs Heard and Trust in Western Information
- 7.4. Western Stations Heard
- 7.5. Conclusions
- App. A. SAAOR Survey Methodology: Interviewing Soviet Travelers
- App. B. The MIT Mass Media Computer Simulation Methodology
- App. C. Data Validation: Comparison of SAAOR Studies with Internal Soviet Studies and Other Data.