Your ad here : the cool sell of guerrilla marketing /

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Amidst the profound upheavals in technology, economics, and culture that mark the early twenty-first century, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In this book, the author investigates the rise of "guerrilla marketing" as a way o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Serazio, Michael (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2013]
Colección:Postmillennial pop.
Temas:
Marketing.
Marketing > Technological innovations.
Marketing > Innovations.
marketing.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
SOCIAL SCIENCE > Popular Culture.
Marketing
Marketing > Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Buying into the cool sell
  • The ambient governance of advertainment
  • Street spectacle and subculture jamming
  • Buzz agency and the regime of dialogue
  • Crowd-sourced marketing and the freedom to labor
  • Managing agency in the regime of engagement.

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