Wal-Mart wars : moral populism in the twenty-first century /

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Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in Americ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Massengill, Rebekah Peeples, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2013]
Temas:
Wal-Mart (Firm)
Retail trade.
Marketing > Moral and ethical aspects.
Marketing > Political aspects.
Commerce de détail.
Marketing > Aspect moral.
Marketing > Aspect politique.
BUSINESS & ECONOMICS > Industries > Retailing.
SOCIAL SCIENCE > Sociology > General.
Marketing > Moral and ethical aspects
Retail trade
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why should we care about the Wal-Mart debate?. Constructing moral markets ; Contextualizing the Wal-Mart wars
  • Competing frameworks for market morality. Individuals and communities ; Thrift and benevolence ; Freedom and fairness
  • Market morality in media and politics. How Wal-Mart wins the war of words ; Moral populism in the twenty-first century.

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