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Consumer behavior /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Nova Science Publishers,
[2009]
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. Relationship between corporate and individual environmental responsibility / Rajiv K. Kashyap and Easwar S. Iyer and Bob/ 'Subhabrata' Bannerjee
- Ch. 2. Japanese olive oil consumer behaviour : a conjoint analysis approach / Mtimet Nadhem and Kashiwagi Kenichi and Zaibet Lokman and Masakazu Nagaki
- Ch. 3. Assessing kitchen purchase behaviour among families using correspondence analysis / Roberto Furlan and Anna Claudia Pellicelli and Roberto Corradetti
- Ch. 4. Consumer behavior, trust of information, and risk perception of food safety events / Sayed Saghain and Jonathan D. Shepherd
- Ch. 5. Sustainable food consumption, involvement and knowledge : an application of the theory of planned behaviour / Iris Vermeier
- Ch. 6. Consumers and purchases of health products over the Internet / Joshua Fogel
- Ch. 7. Are chat rooms replacing conventional communities? / Aviv Shoham
- Ch. 8. Evolutionary programming to simulate electricity market competition / Daniele Menniti and Anna Pinnarelli and Nicola Sorrentino
- Ch. 9. Consumers' preference for choice strategies examined in two task domains / Gesine E. Ziebarth and Xiao-Tian Wang
- Ch. 10. Medical-information consumers : comparing the characteristics of patients with COPD who recently visited their physicians and patients who visited a medical-information Website / Linda Casebeer and Joan Arata and Rachael Shillman and Andrew Sanchez
- Ch. 11. Materialism : an evolutionary perspective / Paul Rose and Kyle E. Conlon
- Ch. 12. Biased consumers' hypotheses on price-quality-relationships : influences of numerical anchors / Gunter Molz and Michael Gielnik and Ekkehard Stephan
- Short comm. A. Mobile learning : prediction of user behavior / means of the theory of reasoned action / Yu-Ru Lin and Yi-Fen Chen and Shu-Ting Chuang
- Short comm. B. Cost-benefit-associations : a powerful but understudied construct / Bernadette Kamleitner
- Short comm. C. Fairness perceptions and utility maximization / Irene Daskalopoulou
- Short comm. D. Purchasing illegal copies of movies' videos as an unethical consumer behavior: an Israeli study / Aviv Shoham, Ayalla Ruvio and Moshe Davidow.