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Sport brands /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2013.
|
| Colección: | Sports marketing series
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Machine generated contents note: difficult objectification of sport brands
- diversity of brand theories
- Brand and brand equity in terms of business and consumer
- 1. great variety of sport brands
- Classical brands
- Sport-specific brands
- Certification and label brands
- 2. tangible influence of sport brands
- weight and impact of sport brands
- sport brands' influence on consumerism
- influence of sports products
- 3. intangible influence of sport brands
- social and cultural influence of sport brands
- Cultural differences and sport brands consumption
- Sport brands' identity and perceptions
- 4. Subcultures, communities and sport brands
- influence of social subcultures
- influence of sporting subcultures
- influence of sport brands' communities
- 5. economic and social value of sport brands
- Brands as drivers for companies' profitability
- Sport brands innovation
- Ethical and responsible sport brands' practices
- 6. Sport brands' growth strategies
- Brand positioning and strategy
- Vertical integration strategies
- Sport brands' extension strategies
- Licensing and co-branding
- 7. Sport brands' threats
- Countering sport brands' aging
- pitfalls of excessive marketing
- Resisting parasitism, boycott, social criticism and counterfeiting.