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EBOOKCENTRAL_ocn836200984 |
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OCoLC |
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20240329122006.0 |
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m o d |
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121012s2013 enka fo 000 0 eng d |
| 040 |
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|a CDX
|b eng
|e pn
|c CDX
|d OCLCO
|d OCLCF
|d OCLCO
|d YDXCP
|d OCLCQ
|d INT
|d OCLCQ
|d UKAHL
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|d EZC
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| 019 |
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|a 1034906755
|a 1354563969
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| 020 |
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|a 9780415532846
|q (Cloth)
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|a 0415532841
|q (Cloth)
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|a 9781299278820
|q (MyiLibrary)
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|a 1299278825
|q (MyiLibrary)
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|a 9780415532853
|q (pbk.)
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|a 041553285X
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| 020 |
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|a 9780203114667
|q (ebk)
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|a 0203114663
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| 029 |
1 |
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|a AU@
|b 000069749521
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| 035 |
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|a (OCoLC)836200984
|z (OCoLC)1034906755
|z (OCoLC)1354563969
|
| 037 |
|
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|a 459132
|b MIL
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| 050 |
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4 |
|a GV716
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| 072 |
|
7 |
|a SPO
|2 eflch
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| 082 |
0 |
4 |
|a 796.06
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Bouchet, Patrick.
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| 245 |
1 |
0 |
|a Sport brands /
|c by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet.
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| 260 |
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|a London :
|b Routledge,
|c 2013.
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| 300 |
|
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|a 1 online resource (224 pages) :
|b illustrations.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
0 |
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|a Sports marketing series
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| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
0 |
|a Machine generated contents note:
|t difficult objectification of sport brands --
|t diversity of brand theories --
|t Brand and brand equity in terms of business and consumer --
|g 1.
|t great variety of sport brands --
|t Classical brands --
|t Sport-specific brands --
|t Certification and label brands --
|g 2.
|t tangible influence of sport brands --
|t weight and impact of sport brands --
|t sport brands' influence on consumerism --
|t influence of sports products --
|g 3.
|t intangible influence of sport brands --
|t social and cultural influence of sport brands --
|t Cultural differences and sport brands consumption --
|t Sport brands' identity and perceptions --
|g 4.
|t Subcultures, communities and sport brands --
|t influence of social subcultures --
|t influence of sporting subcultures --
|t influence of sport brands' communities --
|g 5.
|t economic and social value of sport brands --
|t Brands as drivers for companies' profitability --
|t Sport brands innovation --
|t Ethical and responsible sport brands' practices --
|g 6.
|t Sport brands' growth strategies --
|t Brand positioning and strategy --
|t Vertical integration strategies --
|t Sport brands' extension strategies --
|t Licensing and co-branding --
|g 7.
|t Sport brands' threats --
|t Countering sport brands' aging --
|t pitfalls of excessive marketing --
|t Resisting parasitism, boycott, social criticism and counterfeiting.
|
| 504 |
|
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|a Includes bibliographical references (pages 182-189) and index.
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Sports
|x Marketing.
|
| 650 |
|
0 |
|a Sports
|x Economic aspects.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
6 |
|a Sports
|x Aspect économique.
|
| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
6 |
|a Produits de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a Brand name products
|2 fast
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 650 |
|
7 |
|a Sports
|x Economic aspects
|2 fast
|
| 650 |
|
7 |
|a Sports
|x Marketing
|2 fast
|
| 655 |
|
7 |
|a dissertations.
|2 aat
|
| 655 |
|
7 |
|a Academic theses
|2 fast
|
| 655 |
|
7 |
|a Academic theses.
|2 lcgft
|
| 655 |
|
7 |
|a Thèses et écrits académiques.
|2 rvmgf
|
| 700 |
1 |
|
|a Hillairet, Dieter.
|
| 700 |
1 |
|
|a Bodet, Guillaume.
|
| 758 |
|
|
|i has work:
|a Sport brands (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH69w8GRPtVVKf7KxMxpbm
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|z 9781299278820
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1143694
|z Texto completo
|
| 938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH25004901
|
| 938 |
|
|
|a Coutts Information Services
|b COUT
|n 25020851
|c 85.00 GBP
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 10311564
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| 938 |
|
|
|a YBP Library Services
|b YANK
|n 10372004
|
| 994 |
|
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|a 92
|b IZTAP
|
