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Customer relations /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Nova Science Publishers,
©2011.
|
| Colección: | Business issues, competition and entrepreneurship series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino
- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim
- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti
- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung
- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez
- Pros and cons of long-term customer relationships / Christina Öberg
- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson.