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Customer relations /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Farkas, Victoria J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, ©2011.
Colección:Business issues, competition and entrepreneurship series.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Customer relations /  |c Victoria J. Farkas, editor. 
260 |a New York :  |b Nova Science Publishers,  |c ©2011. 
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490 1 |a Business issues, competition and entrepreneurship 
504 |a Includes bibliographical references and index. 
505 0 |a Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson. 
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650 7 |a BUSINESS & ECONOMICS  |x Customer Relations.  |2 bisacsh 
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