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|a UAMI
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|a Customer relations /
|c Victoria J. Farkas, editor.
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| 260 |
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|a New York :
|b Nova Science Publishers,
|c ©2011.
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| 300 |
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|a 1 online resource (v, 158 pages) :
|b illustrations
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| 336 |
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|a text
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|a data file
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| 490 |
1 |
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|a Business issues, competition and entrepreneurship
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson.
|
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|a Print version record.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Customer relations.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Customer Relations.
|2 bisacsh
|
| 650 |
|
7 |
|a Customer relations
|2 fast
|
| 700 |
1 |
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|a Farkas, Victoria J.
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| 758 |
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|i has work:
|a Customer relations (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFBcMRfKqYvy4HqcwC3mMK
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
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|w (DLC) 2010027638
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|a Business issues, competition and entrepreneurship series.
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3018695
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