Laddering : unlocking the potential of consumer behavior /
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision wind...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
Search Result 1
por Holtzclaw, Eric V., 1973-
Publicado 2013
Texto completo (Requiere registro previo con correo institucional)
Publicado 2013
Electrónico
eBook