Business model design and learning : a strategic guide /

The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically abou...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Spencer, Barbara
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edición:1st ed.
Colección:2013 digital library.
Strategic management collection.
Temas:
Business planning.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business planning
business model
business model components
business model lenses
customer value proposition
value appropriation
profit formula
target customer
customer perceived value
customer value agreement
customer value relationship
business model experimentation
business modeling
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why business models matter
  • Three business model lenses
  • How the Bomgar box delivers customer value
  • A ham radio company builds a superior business model
  • TOMS shoes: selling a vision
  • Netflix cancels the value exchange agreement
  • Rent the runway: changing customer behaviors and industry norms
  • J.C. Penney's big experiment
  • Ten key ideas about business models
  • Appendix A. Pricing mechanisms
  • Appendix B. Online marketplaces
  • Notes
  • References
  • Index.

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