Business model design and learning : a strategic guide /

The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically abou...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Spencer, Barbara
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edición:1st ed.
Colección:2013 digital library.
Strategic management collection.
Temas:
Business planning.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business planning
business model
business model components
business model lenses
customer value proposition
value appropriation
profit formula
target customer
customer perceived value
customer value agreement
customer value relationship
business model experimentation
business modeling
Acceso en línea:Texto completo
Descripción
Sumario:The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Notas:Title from PDF title page (viewed April 1, 2013).
Part of: 2013 digital library.
Includes index.
Descripción Física:1 online resource (138 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781606494875
1606494872
ISSN:2150-9646

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