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English in marketing : international communication strategies in small and medium-sized enterprises /
Long description: What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exa...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
Berlin :
Frank & Timme,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |