Contemporary issues in marketing management /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Suki, Norazah Mohd, Suki, Norbayah Mohd
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, N.Y. : Nova Science Publisher's, c2010.
Colección:Business economics in a rapidly-changing world series.
Temas:
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1. Halal Images In Food Stores: A Stimulating Factor To Customer Loyalty / A.S. Abang Sulaiman, M.S. Norazah
  • Chapter 2. The Effect Of Gender On Employees' Perception Of Job Satisfaction And Organisational Commitment / G. Billy, M.S. Norazah
  • Chapter 3. Towards Acceptance Of The E-Government Services / M.S. Norazah, T. Ramayah, M.S. Norbayah
  • Chapter 4. Perceived Absorptive Capacity Of Individual Users In Performance Of Enterprise Resource Planning (ERP) Usage / T. Ramayah, M.S. Norazah, Lee Wai Kin
  • Chapter 5. Marketing Strategy Creativity Effectiveness: Examining The Influencing Factors / M.S. Norazah and M.S. Norbayah.

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