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Contemporary issues in marketing management /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Suki, Norazah Mohd, Suki, Norbayah Mohd
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, N.Y. : Nova Science Publisher's, c2010.
Colección:Business economics in a rapidly-changing world series.
Temas:
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
245 0 0 |a Contemporary issues in marketing management /  |c editors, Norazah Mohd Suki and Norbayah Mohd Suki. 
264 1 |a Hauppauge, N.Y. :  |b Nova Science Publisher's,  |c c2010. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Business Economics in a Rapidly-Changing World 
500 |a Includes index. 
588 |a Description based on print version record. 
505 0 |a Chapter 1. Halal Images In Food Stores: A Stimulating Factor To Customer Loyalty / A.S. Abang Sulaiman, M.S. Norazah -- Chapter 2. The Effect Of Gender On Employees' Perception Of Job Satisfaction And Organisational Commitment / G. Billy, M.S. Norazah -- Chapter 3. Towards Acceptance Of The E-Government Services / M.S. Norazah, T. Ramayah, M.S. Norbayah -- Chapter 4. Perceived Absorptive Capacity Of Individual Users In Performance Of Enterprise Resource Planning (ERP) Usage / T. Ramayah, M.S. Norazah, Lee Wai Kin -- Chapter 5. Marketing Strategy Creativity Effectiveness: Examining The Influencing Factors / M.S. Norazah and M.S. Norbayah. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Marketing  |x Management. 
650 6 |a Marketing  |x Gestion. 
650 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Marketing  |x Management  |2 fast 
700 1 |a Suki, Norazah Mohd. 
700 1 |a Suki, Norbayah Mohd. 
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776 0 8 |i Print version:  |t Contemporary issues in marketing management  |d Hauppauge, N.Y. : Nova Science Publisher's, c2010.  |z 9781617289798 (softcover)  |w (DLC) 2010028496 
830 0 |a Business economics in a rapidly-changing world series. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3020090  |z Texto completo 
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