Ambush Marketing in Sports.

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with internatio...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nufer, Gerd
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Sports > Marketing.
Corporate sponsorship.
Parrainage publicitaire.
BUSINESS & ECONOMICS > Industries > Park & Recreation Management.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Corporate sponsorship
Sports > Marketing
Sport.
Sports event.
Marketing.
Sponsoring.
Marks.
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