Ambush Marketing in Sports.

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with internatio...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nufer, Gerd
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Temas:
Sports > Marketing.
Corporate sponsorship.
Parrainage publicitaire.
BUSINESS & ECONOMICS > Industries > Park & Recreation Management.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Corporate sponsorship
Sports > Marketing
Sport.
Sports event.
Marketing.
Sponsoring.
Marks.
Acceso en línea:Texto completo
Descripción
Sumario:Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book ou.
Notas:6.1.3 Laws regulating competition and fair trade practices.
Descripción Física:1 online resource (311 pages)
ISBN:9781136745409
1136745408

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