Organizational Rhetoric : Situations and Strategies.

Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hoffman, Mary F.
Otros Autores: Ford, Debra J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2009.
Temas:
Communication in organizations.
Communication dans les organisations.
BUSINESS & ECONOMICS > Business Writing.
BUSINESS & ECONOMICS > Business Communication > General.
Communication in organizations
Kommunikation inom organisationer.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Brief Contents; Detailed Contents; Preface; 1
  • Organizations and Rhetoric in Contemporary Culture; 2
  • Identifying Rhetorical Strategies in Organizational Rhetoric; 3
  • Rhetorical Situations in Organizations; 4
  • Critical Approaches to Organizational Rhetoric; 5
  • Evaluating and Critiquing Organizational Rhetoric; 6
  • Identity Creation and Maintenance Rhetoric; 7
  • Rhetoric About Issues; 8
  • Rhetoric About Organizational Risk; 9
  • Crisis Rhetoric; 10
  • Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors.

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