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Devalued and Distrusted : Can the Pharmaceutical Industry Restore Its Broken Image? /

"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former P...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: LaMattina, John L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2013]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. The four secrets the drug companies don't want you to know
  • 2. What has happened to R & D productivity?
  • 3. Key therapeutic areas for improving health
  • 4. Improving R & D output
  • 5. Restoring pharma's image
  • 6. Final thoughts.