Devalued and Distrusted : Can the Pharmaceutical Industry Restore Its Broken Image? /
"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former P...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2013]
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. The four secrets the drug companies don't want you to know
- 2. What has happened to R & D productivity?
- 3. Key therapeutic areas for improving health
- 4. Improving R & D output
- 5. Restoring pharma's image
- 6. Final thoughts.