Eco-business : a big-brand takeover of sustainability /

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Dauvergne, Peter (Autor), Lister, Jane (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts : The MIT Press, [2013]
Temas:
Sustainable development.
Branding (Marketing)
Développement durable.
Stratégie de marque.
sustainable development.
branding.
BUSINESS & ECONOMICS > Development > Sustainable Development.
POLITICAL SCIENCE > Public Policy > Environmental Policy.
Sustainable development
ENVIRONMENT/General
BUSINESS/Management
SOCIAL SCIENCES/Political Science/General
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The politics of "big-brand sustainability"
  • The eco-business setting
  • The eco-business market advantage
  • Eco-business tools of supply-chain power
  • The supply-chain eco-business of brand growth
  • Eco-business governance.

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