Cargando…
Business Abroad.
From something as simple as finding a distributor to as complex as founding an overseas operation. Here's a 'meat and potatoes' guide to entering and excelling in the international business arena. Combining theory, practice, and insider savvy, 'Business Abroad' shows you how...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Half Title; Title Page; Copyright; CONTENTS; ACKNOWLEDGMENTS; FOREWORD; PREFACE; Part One Are You Ready for Global Expansion?; Chapter 1 Twenty-Five Reasons to Go International; Introduction: It's an International World; A Day in the Life of an American Consumer; What Is Going International?; Twenty-Five Reasons to Go International; References; Chapter 2 Roadblocks to Going International; Introduction; Internal Resource Constraints; Inexperience Constraints; Limited International Opportunities; Dispersion of Corporate Focus; Trade Restrictions.
- Chapter 3 Establishing Your International PlanIntroduction; Cultural Awareness; Developing Your International Plan; Preparing for International Negotiations; Negotiating Tips; Conclusion; References; Part Two Building a Global Business Without Leaving Home; Chapter 4 Method 1: International Sourcing; Introduction; Advantages and Disadvantages of International Sourcing; Maquiladoras; References; Chapter 5 Method 2: Representing Foreign Products in Your Home Market; Introduction; Agents; Distributors; International Licensing; Franchising; Reference.
- Chapter 6 Method 3: Providing Services to Foreign Companies in Your Domestic MarketIntroduction; Assess Your Resources; Stress the Value of Your Country or Region; Identify Your Markets; Identify Your Services; Identify How to Reach International Customers; References; Chapter 7 Method 4: Exporting from the Home Country; Introduction; Indirect Exporting from the Home Country; Direct Marketing from the Home Country; References; Part Three Taking Your Business Abroad; Chapter 8 Method 5: Using International Agents/Distributors; Introduction and Definitions.
- Why and When to Use International DistributorsWhy and When to Use International Agents; Advantages/Disadvantages of Using International Distributors; Advantages/Disadvantages of Using International Agents; Selecting Distributors and Agents; Elements of Agreements; Elements of a Distributor Agreement; Elements of an Agent Agreement; Maintaining and Motivating Distributors and Agents; Evaluating Performance of Distributors and Agents; Terminating Distributors and Agents; References; Chapter 9 Method 6: International Franchising; Methods of Franchising.
- Why and When to Use Franchising as an International StrategyAdvantages/Disadvantages of Using the Franchise Method; Selecting Franchisees; Elements of a Franchise Agreement; Maintenance of the Franchise Relationship; References; Chapter 10 Method 7: Technology Licensing; Introduction; Methods of International Licensing; Why and When to Use Licensing as an International Strategy; Advantages/Disadvantages of Licensing; Selecting Licensees; Government Policies: State Objectives and Stages of Technology Transfer; What to License; Revenue Sources; Elements of the License Agreement.