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Media franchising : creative license and collaboration in the culture industries /

While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Derek, 1979- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2013]
Colección:Postmillennial pop.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. In this book, the author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
Descripción Física:1 online resource (ix, 289 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780814743492
0814743498
9780814743898
0814743897
081474348X
9780814743485