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Friends with Benefits : a Social Media Marketing Handbook.
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new c...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
No Starch Press,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube, and More is a tactical guide, filled with tricks, tips. |
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| Descripción Física: | 1 online resource (316 pages) |
| ISBN: | 9781593272685 1593272685 |