The social media industries.

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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included here...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Albarran, Alan B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Media management and economics series.
Temas:
Internet industry.
Internet marketing > Social aspects.
Social media > Economic aspects.
Mass media > Economic aspects.
Electronic commerce > Social aspects.
Internet > Industrie.
Marketing sur Internet > Aspect social.
Médias sociaux > Aspect économique.
Médias > Aspect économique.
Commerce électronique > Aspect social.
COMPUTERS > Computerized Home & Entertainment.
Electronic commerce > Social aspects
Internet industry
Mass media > Economic aspects
Social media > Economic aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER.
  • 11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX.

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