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The social media industries.
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included here...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
|
| Colección: | Media management and economics series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn830161456 | ||
| 003 | OCoLC | ||
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| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 130316s2013 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCO |d YDXCP |d N$T |d UKDOC |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d MERUC |d UUM |d OCLCF |d OCLCA |d INT |d OCLCQ |d XC$ |d OCLCQ |d K6U |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781136325199 |q (electronic bk.) | ||
| 020 | |a 1136325190 |q (electronic bk.) | ||
| 020 | |z 9780415523189 | ||
| 029 | 1 | |a AU@ |b 000055878867 | |
| 035 | |a (OCoLC)830161456 | ||
| 050 | 4 | |a HD9696.8.A2 |b S63 2013 | |
| 072 | 7 | |a COM |x 086000 |2 bisacsh | |
| 082 | 0 | 4 | |a 384.33 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Albarran, Alan B. | |
| 245 | 1 | 4 | |a The social media industries. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (273 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Media Management and Economics Series | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER. | |
| 505 | 8 | |a 11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX. | |
| 520 | |a This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. <L. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet industry. | |
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Mass media |x Economic aspects. | |
| 650 | 0 | |a Electronic commerce |x Social aspects. | |
| 650 | 6 | |a Internet |x Industrie. | |
| 650 | 6 | |a Marketing sur Internet |x Aspect social. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Médias |x Aspect économique. | |
| 650 | 6 | |a Commerce électronique |x Aspect social. | |
| 650 | 7 | |a COMPUTERS |x Computerized Home & Entertainment. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |x Social aspects |2 fast | |
| 650 | 7 | |a Internet industry |2 fast | |
| 650 | 7 | |a Mass media |x Economic aspects |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 758 | |i has work: |a The social media industries (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGChKJCtwdVpQR8BTmjDMP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Albarran, Alan B. |t Social Media Industries. |d Hoboken : Taylor and Francis, ©2013 |z 9780415523189 |
| 830 | 0 | |a Media management and economics series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1143700 |z Texto completo |
| 938 | |a 123Library |b 123L |n 92881 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1143700 | ||
| 938 | |a EBSCOhost |b EBSC |n 546997 | ||
| 938 | |a YBP Library Services |b YANK |n 10372008 | ||
| 994 | |a 92 |b IZTAP | ||