The social media industries.

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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included here...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Albarran, Alan B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Media management and economics series.
Temas:
Internet industry.
Internet marketing > Social aspects.
Social media > Economic aspects.
Mass media > Economic aspects.
Electronic commerce > Social aspects.
Internet > Industrie.
Marketing sur Internet > Aspect social.
Médias sociaux > Aspect économique.
Médias > Aspect économique.
Commerce électronique > Aspect social.
COMPUTERS > Computerized Home & Entertainment.
Electronic commerce > Social aspects
Internet industry
Mass media > Economic aspects
Social media > Economic aspects
Acceso en línea:Texto completo
Descripción
Sumario:This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. <L.
Descripción Física:1 online resource (273 pages)
ISBN:9781136325199
1136325190

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