Public Relations, Activism, and Social Change : Speaking Up.

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Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative comm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Demetrious, Kristin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge research in public relations.
Temas:
Public relations.
Social movements.
Social change.
Relations publiques.
Mouvements sociaux.
public relations.
social movements.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Social change
Social movements
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Public Relations, Activism, and Social Change; Copyright Page; Contents; Acknowledgements; Introduction; 1. What Is Public Relations, Where Is Public Relations?; 2. Agents of Social Change and the Dispersal of Ideas; 3. "No Protest Zone": Public Relations and the Management of Activism; 4. Worlds Collide: Public Relations, Activism and Late Modernity; 5. New Social Realities: Grassroots Activism and Public Relations; 6. Not Public Relations: Sustainable Communication; Notes; References; Index.

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