Public Relations, Activism, and Social Change : Speaking Up.

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Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative comm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Demetrious, Kristin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge research in public relations.
Temas:
Public relations.
Social movements.
Social change.
Relations publiques.
Mouvements sociaux.
public relations.
social movements.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Social change
Social movements
Acceso en línea:Texto completo

MARC

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505 0 |a Front Cover; Public Relations, Activism, and Social Change; Copyright Page; Contents; Acknowledgements; Introduction; 1. What Is Public Relations, Where Is Public Relations?; 2. Agents of Social Change and the Dispersal of Ideas; 3. "No Protest Zone": Public Relations and the Management of Activism; 4. Worlds Collide: Public Relations, Activism and Late Modernity; 5. New Social Realities: Grassroots Activism and Public Relations; 6. Not Public Relations: Sustainable Communication; Notes; References; Index. 
520 |a Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was arrogant, unethical and politically offensive in ways that have severely weakened democrati. 
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