Selling James Bond : product placement in the James Bond films /

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"The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nitins, Tanya
Otros Autores: Weiner, Robert G., 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars, 2011.
Temas:
James Bond films > History and criticism.
Product placement in mass media.
Films de James Bond > Histoire et critique.
Placement de produits dans les médias.
Popular culture.
Cultural studies.
Media studies.
BUSINESS & ECONOMICS > Advertising & Promotion.
James Bond films
Product placement in mass media
Criticism, interpretation, etc.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: "My name is Bond, James Bond"
  • The business of product placement
  • Celebrity as commodity/commodity as celebrity
  • Gaze and consumption
  • The evolution of Bond
  • Brand rivalry
  • Technology and gadgetry
  • Gadgets and product placement
  • The global brand of Bond
  • "Too much, Mister Bond?"

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