The professional's guide to business development : how to win business in the professional services /

When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you mainly on the basis of your expertise but on factors such as price, and whether they want to do business with you. To minimise the issue of cost, you need to ensure tha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newton, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia, Pa. : Kogan Page, 2013.
Temas:
Professions.
Branding (Marketing)
Small business > Management.
Success in business.
Professions libérales.
Stratégie de marque.
Petites et moyennes entreprises > Gestion.
Succès dans les affaires.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
BUSINESS & ECONOMICS > Workplace Culture.
Professions
Small business > Management
Success in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Choosing your ground
  • In a perfect world ...
  • Locating your perfect clients
  • Your brand : development and management
  • Conversation is the new PowerPoint
  • The wiring diagram of the client firm : seeing the influence connections
  • Maximizing success in your meetings
  • Managing your delivery and the client's expectations
  • Winning referrals and repeat business
  • Building systems into your business
  • Putting it all together : a one-month implementation plan.

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