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Too big to ignore : the business case for big data /
How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most orga...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Colección: | Wiley and SAS business series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most organizations. Traditional tools and systems just can't handle Big Data. How does a marketer identify an emerging trend when she can't read every tweet, blog post, and customer review? How do we separate meaningful information from the noise of the 2.5 quintillion bytes of data we create every day? Simpl. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118642108 1118642104 9781118641866 1118641868 9781118641682 111864168X 1299315712 9781299315716 9781119204039 1119204038 |