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Qualitative research in hospitality and tourism /

This ebook focuses on qualitative research in hospitality and tourism. It includes seven full research articles, one research in brief, and a book review. The articles are all unique in their application and in-depth presentation of qualitative research methods.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sharma, Amit, Altinay, Levent
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford] : Emerald, [2012]
Colección:International Journal of Contemporary Hospitality Management: Volume 24, Issue 6.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; EDITORIAL ADVISORY BOARD; Editorial; Guest editorial; Use of qualitative research in foodservice organizations; Investigative management and consumer research on the internet; Structure and process modeling of seemingly unstructured leisure-travel decisions and behavior; Using focus groups as a tool to develop a hospitality work-life research study; Consulting the oracle?; Beyond consensus: an alternative use of Delphi enquiry in hospitality research; How to promote cooperation in the hospitality industry.